Hi, this is CREATIVE CURRENT, by YIYUE LIN.

CREATIVE CURRENT provides design excellence in experiential marketing, architecture, and storytelling; combining curiosity, experimental mindset, and conceptual strategy.

We obsess over your story and your voice, refine your experience with rigorous elegance. 

WELCOME

EXPERIENTIAL MARKETING ◇ ARCHITECTURAL DESIGN ◇ CREATIVE STRATEGY ◇ ART DIRECTION ◇ BRANDING ◇ STORYTELLING ◇ EXTENSIVE RESEARCH ◇ MORE

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EXPERIENTIAL MARKETING ◇ ARCHITECTURAL DESIGN ◇ CREATIVE STRATEGY ◇ ART DIRECTION ◇ BRANDING ◇ STORYTELLING ◇ EXTENSIVE RESEARCH ◇ MORE ◇

  • Hermès Window: The Maze of Silk

  • Dole & Friends - A Pineapple Party

  • Slow Lab - Beauty in The Ordinary

  • Lake Byllesby Pavilion

  • Deep Ocean Gin

  • Blue Bottle Coffee: The Trilogy

Notes from the amazing people I’ve collaborated with ▾

“... Yiyue brought to the table exceptional skills in visualizations and renderings, delivering high-quality, visually compelling work that greatly enhanced our projects. Her design concepts were bold and inventive, often bringing fresh and innovative perspectives that pushed our creative boundaries.

...She was always open to learning and quickly assimilated new information, which allowed her to adapt and excel in various tasks with remarkable efficiency.

Yiyue’s combination of creativity, technical proficiency, and eagerness to learn made her an invaluable member of our team. Having seen her recent explorations in conceptual visualizations, I have no doubt that she will continue to achieve great success in her career, and I wholeheartedly recommend her for any future endeavors.”
— Gary A, Li, AIA, LEED Green Associate, NCARD, Principal of KGA
“Yiyue is a creative, spatial thinker with dexterity and ambition to visualize momentous architectures. An excellent team collaborator and team leader, creativity in brainstorming a broad scale of projects, from intricate detail work to large master planning, comes natural to her. Yiyue utilizes an array of software and understands interoperability between complex Building Information Models (BIM) with more freeform and creative software to approach each project in a unique and curtailed way that exceeds client expectations. An award winning and ambitious designer, Yiyue brings an entrepreneurial spirit and inquisitiveness to every project she collaborates on.”
— Evan Hall, Founder of Erasing Architecture
“I first got to know Yiyue at Locus Architecture in 2021. Working with her was inspiring, and I can confidently say she is the best designer I’ve had the privilege to work with.

Yiyue plays a crucial role in the firm, particularly with the Lake Byllesby pavilion. Her understanding of the project and eagerness to experiment elevate us beyond our initial vision and turn this ordinary structure into a captivating piece of art.”
— Kyrshanbor Hynniewta Founder of Make