CREATIVE CURRENT
STORIES TOLD BY DARING MINDS.
Service: Creative Strategy, Creative Direction, Spatial Planning, Retail Interior, Experiential Marketing, Architectural Design, 3D Visualization, Branding Strategy, Presentation, Design Development and Coordination.
YIYUE LIN
I am a New York based experiential designer rooted in art, marketing and architecture. Meanwhile, I learn and grow by teaching a graduate-level course on graphic representation.
What I've learned:
Art - being creative is not only drawing beautiful pictures, it comes from curiosity and constantly testing the limit.
Marketing - the product is it’s own marketing tool, while a creative narrative and a strong brand identity that comes from in-depth research of the brand makes great products understood.
Architecture - spatial design is not only layouts and functions, it is a conversation between and within spaces.
Taking what I have learned, combining and expanding my skill sets and mindset, currently I'm utilizing my expertise as a creative strategist and experiential designer, navigating the physical world of brand identity, story telling and spatial design.
I hold a Bachelor's degree in Studio Art with a minor in Interior Design, advanced with a Master's degree in Architecture.
Each project is an exploration. I conduct research with curiosity and articulate through spatial and visual language, while embracing refined aesthetics. I enjoy the power in subtlety, the complexity in simplicity, and the strength of a clear and powerful concept.
AWARDS
Thomas F. Ellerbe Scholarship
- Minnesota Architectural Foundation, 2021
Richard Morrill Award
- University of Minnesota, 2021