LOCATION: ROSEY CAFE AT ROOSEVELT HOTEL

The Rosey Café at LA's Roosevelt Hotel is a vibrant oasis, blending lush tropical greenery with soft pink accents. Its relaxed outdoor setting offers a playful yet serene escape, perfect for unwinding or socializing under the California sun.

DESIGN

The design brings e.l.f.'s signature energy to life, featuring a stunning recreation of their Oscars set, a Lip Station for beauty touch-ups, Lounges, a DJ booth setting the vibe, and a Charm Bar where guests can customize accessories.

EVENT

Guests step into a stunning recreation of e.l.f.’s Oscars set, setting the stage for a day of self-expression and high-energy moments. At the Lip Station, makeup artists offer touch-ups, ensuring everyone is camera- and concert-ready. Meanwhile, the DJ booth keeps the energy high with a fresh mix of beats, creating the perfect pre-show atmosphere.

Adding a personal touch, the Charm Bar invites attendees to create their own accessories, letting them take home a piece of the experience. Surrounded by young musicians and influencers, guests can sip, snack, and snap photos in this immersive, beauty-meets-music moment, making it the ultimate pre-concert glam stop.

UNCOVERING THE RECORD

DIALING IT UP

ALTERNATIVES

e.l.f.'s "Get Ready With Me" pop-up at the Rosey Café's lush backyard invites guests to experience beauty, fun, and indulgence before the big night. Visitors can refresh their look at the lip makeup station, enjoy sweets and drinks from the candy bar, and capture the moment in a recording room-inspired photo booth.

The experience builds on e.l.f.'s striking Oscars activation, where bold design and playful beauty moments took center stage — continuing the brand's signature blend of creativity and confidence.

At the lip makeup station, three skilled makeup artists are on hand to help guests refresh their look with e.l.f.'s vibrant lip products. Whether it's a bold statement lip or a subtle touch-up, the artists provide quick glam moments to ensure everyone feels confident and photo-ready before the festivities.

The candy station invites guests to indulge in sweet treats, savory snacks, and refreshing drinks while they "plump up the volume" — a playful nod to both amped-up beauty and the energetic night ahead. It’s a perfect pit stop to recharge and add a little extra sweetness to the evening

The photo booth offers a playful nod to the recording studio vibe, featuring acoustic foam-inspired décor that creates a bold, textured backdrop. Guests can strike a pose, channel their inner rockstar, and capture glam moments before heading to the show.

PROCESS

INITIAL SKETCH