STATE FARM NBA ALL STAR WEEK 2026
CLIENTS: STATE FARM AGENCY: GAME SEVEN ROLE: SR. SPATIAL DESIGNER
For the 2026 NBA All-Star Week, this State Farm flagship activation at the LA Convention Center transformed a high-traffic footprint into an immersive brand arena. Designed to capture the energy, movement, and spectacle of All-Star culture, the experience blended bold architectural gestures, interactive moments, and social-first touchpoints to drive engagement at scale.
NBA All-Star Weekend | Ios Angelos 2026
DESIGN PLANNING
A clear, centralized floor plan anchored by a main LED court as the focal point for programming and live energy.
The right side houses a dedicated meet-and-greet and merchandise area for fan engagement, while the left side is reserved for back-of-house operations—ensuring seamless functionality without disrupting the guest experience.