JORDAN ALL STAR WEEK 2026
CLIENTS: JORDAN x NIKE AGENCY: GAME SEVEN ROLE: SR. SPATIAL DESIGNER
DESIGN PLANNING
BAD LUKA
INFRARED
For All-Star Weekend, Jordan Brand and Nike collide in a bold, high-contrast environment driven by red and black. The design channels an abstract, slick, and unapologetic energy—where “Infrared” intensity meets “Bad Luka” attitude inspired by Luka Dončić.
The space launches the new Bad Luka footwear alongside Infrared apparel, transforming product storytelling into an immersive, graphic experience that feels fast, fearless, and unmistakably Jordan.
